Helix Advisory
Give an independent consultancy a credible, senior presence that supports the fees its work commands.
Project overview
A concept identity and website for a boutique consultancy advising founders and executive teams.
Independent concept project created by Novus to demonstrate our design and development capabilities.
- Industry
- Business Consultancy
- Category
- Brand
- Service
- Brand and website system
- Status
- Independent concept project
Challenge
Independent consultancies often look less considered than the work they deliver, which weakens the commercial case for their engagements.
Solution
Anchor the identity in restraint. Foreground specialism, principles and case narrative rather than generic corporate language.
Design direction
A quiet monochrome identity, typography-led composition, editorial case notes and a considered enquiry flow.
Key features
- Editorial case-note template
- Structured principles and services pages
- Careful enquiry form with qualifying questions
- Design system documented for future extension
Desktop
Tablet & mobile
Technology
- React
- TanStack Start
- Tailwind
- MDX
Outcome
A concept build demonstrating how disciplined brand and web work can move an independent consultancy into a more senior category.