Services
Digital systems built around business performance.
From high-performance websites to intelligent workflows, Novus creates digital solutions designed to improve how businesses present themselves, operate and grow.
Group 01
Digital Experiences
High-performance websites and digital interfaces that build trust, communicate value and generate opportunities.
Business websites
Structured, content-managed websites for established companies.
- Who it's for
- Businesses that need a professional digital presence to support enquiries and credibility.
- Business value
- A dependable digital foundation to support sales, partnerships and hiring.
- Typical deliverables
- Sitemap and content structureDesign systemBuilt siteEditor handover
Premium landing pages
Focused single-page experiences for specific offers, launches or campaigns.
- Who it's for
- Teams running a specific initiative that needs a strong stand-alone page.
- Business value
- A clear, high-quality surface to convert traffic from one campaign.
- Typical deliverables
- Message architectureDesignBuildAnalytics events
Website redesigns
Rebuilds of existing websites that no longer represent the business.
- Who it's for
- Companies that have outgrown a template or dated site.
- Business value
- A renewed presence aligned with the current strategy and positioning.
- Typical deliverables
- AuditDesign directionRebuildMigration
E-commerce experiences
Product-forward stores designed for browsing, comparison and checkout.
- Who it's for
- Considered-product brands where presentation drives purchase.
- Business value
- A store that respects the product and reduces checkout friction.
- Typical deliverables
- Catalogue designPDP systemCheckout UXPlatform build
Responsive web development
Front-end and full-stack engineering for websites and web apps.
- Who it's for
- Teams that need a partner able to build what has been designed.
- Business value
- A codebase that is stable, maintainable and performs at production standard.
- Typical deliverables
- Component libraryResponsive buildQADocumentation
User experience design
Structural design of journeys, flows and interfaces.
- Who it's for
- Teams designing products where usability decides adoption.
- Business value
- Interfaces that reduce hesitation and support the intended action.
- Typical deliverables
- Flow mapsWireframesPrototypesInteraction specs
Conversion-focused interfaces
Interface work aimed at improving how visitors respond to key pages.
- Who it's for
- Businesses where marketing spend is not translating into enquiries or sales.
- Business value
- Measurable improvements to the key steps in the funnel.
- Typical deliverables
- AuditRedesignTest planHandover
Group 02
Brand and Design
Focused visual identities and design systems that give businesses a clear and consistent digital presence.
Novus does not provide trademark or legal brand clearance. Legal registration should be handled by a qualified professional.
Digital brand direction
Strategic positioning and visual direction for a digital-first brand.
- Who it's for
- Businesses defining or refining how they present themselves online.
- Business value
- A clear direction for every subsequent design decision.
- Typical deliverables
- Positioning notesDirection documentReference set
Visual identity
Marks, typography, colour and layout principles as a working system.
- Who it's for
- New or repositioning businesses that need a coherent identity.
- Business value
- An identity that is recognisable, consistent and easy to apply.
- Typical deliverables
- Identity systemUsage guidelinesCore asset library
Logo systems
Primary marks, secondary marks and lockups for real-world use.
- Who it's for
- Companies that need a mark that works across every touchpoint.
- Business value
- A logo system that holds up in practice, not only on a hero image.
- Typical deliverables
- Primary markVariantsClear-space rulesFormats
Typography and colour systems
Type and colour tokens ready to use across product and marketing surfaces.
- Who it's for
- Teams that need consistent typographic and colour behaviour across surfaces.
- Business value
- Design decisions made once and reused everywhere.
- Typical deliverables
- Type scaleColour tokensApplication examples
Website design systems
Design systems specifically tuned for website and interface work.
- Who it's for
- Businesses running websites that need to stay coherent as they grow.
- Business value
- A shared vocabulary between designers, engineers and editors.
- Typical deliverables
- Token setComponent patternsDocumentation
Social-media visual assets
Layouts and asset templates for consistent social-media presentation.
- Who it's for
- Teams responsible for publishing on social platforms.
- Business value
- A consistent visual voice without redesigning every post.
- Typical deliverables
- Template setGuidelines
Group 03
AI and Automation
Practical workflows and intelligent tools that reduce repetitive work and improve customer communication. These are tools that support your team, not replacements for it.
Lead-enquiry workflows
Automated capture, routing and acknowledgement of enquiries.
- Who it's for
- Teams where enquiries slip through the cracks or take too long to reach the right person.
- Business value
- Faster, more consistent response to opportunities.
- Typical deliverables
- FormRouting rulesAcknowledgement flow
AI-powered website assistants
Assistants that help visitors find information or start a conversation.
- Who it's for
- Businesses whose visitors need help navigating detail-heavy content.
- Business value
- Better first-time experiences without adding headcount.
- Typical deliverables
- ScopeKnowledge baseAssistant configuration
Email automation
Structured transactional and follow-up email flows.
- Who it's for
- Businesses that send the same emails often and inconsistently.
- Business value
- Reliable communication that reflects the standard of the business.
- Typical deliverables
- Template setSequence definitionsDelivery setup
Client intake systems
Structured intake forms and internal handling for new clients.
- Who it's for
- Service businesses onboarding new clients repeatedly.
- Business value
- Consistent, professional onboarding without manual re-work.
- Typical deliverables
- Intake flowInternal notificationsData store
Customer-support workflows
Automation around ticketing, triage and reply drafting.
- Who it's for
- Teams whose inbox is the bottleneck.
- Business value
- Faster, more consistent support responses.
- Typical deliverables
- Workflow mapAutomation setup
Internal productivity tools
Lightweight tools that remove specific internal frictions.
- Who it's for
- Small teams doing repetitive internal work.
- Business value
- Team hours returned to actual work.
- Typical deliverables
- ScopingTool buildHandover
Group 04
Growth and Performance
SEO, analytics, optimisation and ongoing support focused on measurable performance.
Technical SEO
Technical foundations that let search engines index and evaluate the site correctly.
- Who it's for
- Businesses whose site is not being found for the terms it should be.
- Business value
- A site that competes fairly in search results for relevant queries.
- Typical deliverables
- AuditFix planImplementation
Analytics implementation
Proper event and conversion tracking for real decisions.
- Who it's for
- Teams making decisions on incomplete or inaccurate data.
- Business value
- Reliable numbers to base marketing and product decisions on.
- Typical deliverables
- Measurement planImplementationDashboard
Conversion optimisation
Structured improvement of the key pages and flows.
- Who it's for
- Businesses with traffic but insufficient enquiries or sales.
- Business value
- Improvements based on data rather than opinion.
- Typical deliverables
- AuditTest planImplementation
Website performance improvements
Speed, layout stability and resource optimisation.
- Who it's for
- Sites that feel slow or fail Core Web Vitals.
- Business value
- Faster experiences that reflect well on the business.
- Typical deliverables
- AuditFix planImplementation
Maintenance
Regular maintenance to keep the site healthy and secure.
- Who it's for
- Businesses running production websites without an in-house team.
- Business value
- A dependable production site.
- Typical deliverables
- Maintenance scheduleReports
Hosting support
Support for hosting configuration, domains, DNS and deployments.
- Who it's for
- Teams without dedicated infrastructure support.
- Business value
- Reliable delivery without infrastructure headaches.
- Typical deliverables
- ConfigurationDocumentation
Content updates
Ongoing content changes handled to a professional standard.
- Who it's for
- Teams that need content changed without touching code.
- Business value
- Updates published quickly and cleanly.
- Typical deliverables
- Update workflowChange log