Aurelius Motors
Create a premium booking experience that reflects the quality of the vehicles and simplifies customer enquiries.
Project overview
An identity and booking system for a concept luxury vehicle rental company operating across European capitals.
Independent concept project created by Novus to demonstrate our design and development capabilities.
- Industry
- Luxury Vehicle Rental
- Category
- Websites
- Service
- Digital experience
- Status
- Independent concept project
Challenge
The category is saturated with template-driven sites that flatten premium fleets into generic listings and make reservations feel transactional.
Solution
Treat the fleet as the product. Compress the reservation flow into a small number of confident steps and pair it with editorial pacing that lets each vehicle carry the page.
Design direction
A high-contrast monochrome palette, wide display type, cinematic vehicle photography and disciplined negative space.
Key features
- Structured fleet catalogue with filterable specification data
- Reservation flow with pricing, insurance and delivery selection
- Concierge and hand-off notes tied to each location
- Editable content model for seasonal fleet updates
Desktop
Tablet & mobile
Technology
- React
- TanStack Start
- Tailwind
- Supabase
- Stripe
Outcome
A concept build demonstrating how a disciplined booking system can lift a premium rental fleet out of the template category and into an editorial one.